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Revian

How Revian 5.8x'ed Revenue per Trade Show Lead

Bantor Case Study

In May 2026, Revian's East region reps worked two shows three weeks apart. At the first, they used the standard conference-provided badge scanner. At the second, they used Bantor. Same reps, same booth motion, comparable lead volume. The only variable changed was the tool. Below is the impact Bantor had on their pipeline, measured 30 days after each event.

100%
conversations captured with context
minimal context capture before
4.6×
increase in customer response rate
up from 10% in 30 days
5.8×
more revenue generated per lead collected
vs. a comparable show without Bantor

At a Glance

CompanyRevian
ProductHair Restoration Medical Device
Sells throughDermatology and aesthetic clinics
Sales motionField reps at industry conferences
Team on the floor3 reps
Avg Sales Cycle30 days
01

Every conversation, captured

Before Bantor
Before Bantor - manual lead capture at trade show booth
  • •Standard lead-retrieval tools used to collect attendee emails
  • •Minimal notes captured
  • •Leads imported to CRM with little context
0%
conversations captured with context
With Bantor
With Bantor - professional lead capture at Revian booth
  • •Every contact and conversation captured
  • •Insights specific to Revian's sale process extracted
  • •Leads imported to CRM with context-rich descriptions
100%
conversations captured with full context
"I really liked using Bantor for capturing the details. I'm usually the person who owns the CRM import process for leads, so having the detail is really important for an effective follow-up"
Samantha Maksud

Samantha Maksud

Sales Operations Manager, Revian

02

Follow-ups that resonate

Before Bantor
Before Bantor - waiting for follow-up responses
  • •Difficult to tailor post-conference outreach
  • •Generic, near-identical templated follow-ups sent to leads
  • •Low engagement and minimal reply rates from prospects
10%
customer response rate at 30 days
With Bantor
With Bantor - follow-up emails from trade show leads
  • •Bank of personalized insights to draw from
  • •Genuine, personalized and relevant notes sent to every lead without extra manual work
  • •High engagement with meaningful replies
46%
customer response rate at 30 days (4.6×)
"From a communication standpoint, Bantor made my life tremendously easier."
Bryan Hagen

Bryan Hagen

East Coast Regional Director, Revian

03

Higher pipeline conversion

Before Bantor
Before Bantor - low conversion
  • •Reps follow up from memory
  • •Sales conversations stall post-show
  • •Fraction of the floor traffic converted to customers
baseline
revenue per lead (baseline)
With Bantor
With Bantor - successful deal closure and partnership
  • •Reps equipped with rich prospect insights for every lead
  • •Sales conversations pick up where they left off - no repeat discovery
  • •Higher percentage of floor traffic converts into customers
5.8×
increase in revenue generated per lead captured
"Just having that information alone in the lead is extremely valuable, and far better than anything we've ever had access to."
Bryan Hagen

Bryan Hagen

East Coast Regional Director, Revian

"Bantor has become an invaluable tool for both me and my sales team. It has transformed the way our team follows up after conferences. Being able to reference each customer's specific interests instead of sending generic follow-up made all the difference. We've seen a significant increase in sales, along with much better use of our time and event investment."
Bryan Hagen
Bryan Hagen
East Coast Regional Director
Revian

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